TikTok is introducing a new feature that allows them to lessen the volume of AI-created content appearing in their timelines. This step comes as the company disclosed that it now features more than 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a global release. This development coincides with a increase in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding content creators on another major platform primarily display content made by AI. A considerable share of this output is considered low-quality AI content, a term for inferior, mass-produced content that is typically absurd or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from AI artwork to science explainers, and we intend to provide users the option to increase or decrease of that, according to their own likes,” commented a company executive.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its service identified as artificially created. Overall, over 100 mn pieces of content are uploaded to the app each day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be capable of limit or boost the level of AI-generated videos they watch by accessing the content preference feature in the app and picking “AI-generated content”. Other topics that are already be controlled under the tool encompass news, style, beauty, and movement.
AI Disclosure Rules
The platform’s policies mandate creators to tag “realistic” AI-generated content, and it bans malicious fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be deleted under its user guidelines.
Additionally, the platform will from now on add an AI-generated label to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This step is designed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is also introducing a $2m educational fund for specialists and organizations to produce informative material about ethical AI use. This program will support educational bodies focused on teaching coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, following discussion over proposals to make redundant a large number of safety staff in Britain. It is planning to reduce hundreds of positions in its content moderation division in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
